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    Northeast Lakeview College - Northwest Vista College - Palo Alto College - San Antonio College - St. Philip’s College
   
 
  Dec 08, 2021
 
2020-2021 Transfer Advising Guides 
    
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2020-2021 Transfer Advising Guides [Archived Catalog]

MRKG 1311 - Principles of Marketing



Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Recommended Basic Skills prerequisites: Ready for INRW 0420, MATH 0410

Semester Hours: (3 -3- 0)

CIP: 52.1401

Offered at:
NLC: No
NVC: Yes
PAC: Yes
SAC: Yes
SPC: Yes


Click here for course schedule information.